Haurgeulis’ Village Head Communication Strategy to Improve Community Services

Roro Gina Gartina; Martha Tri Lestari

doi:10.29313/mediator.v17i2.4400

Authors

Roro Gina Gartina Universitas Telkom
Martha Tri Lestari Universitas Telkom

DOI:

https://doi.org/10.29313/mediator.v17i2.4400

Keywords:

communication strategy, Village head, case studies, haurgeulis village

Abstract

This research analyzes the leadership communication strategies implemented by the head of Haurgeulis Village in Indramayu Regency to enhance public services. The research adopts a qualitative approach using Robert K. Yin's single holistic case study method. Data were collected through in-depth interviews with key informants, including the village chief, government staff, experts, village officials, and local community members. These informants were selected due to their direct involvement in Haurgeulis Village, providing valuable insights into decision-making and experiences. The data, along with the interview results, were then analyzed to gain a deeper understanding. The findings reveal that the village chief adopted three key strategies to achieve these objectives. First, planning: replacing all village officials, conducting Monday apel (assemblies), and organizing seminars and workshops. Second, implementation: involving the community in joint activities to drive improvements through tarling, istighosah, dialogue via social media, and the e-desa application. Third, evaluation: ensuring layered monitoring, using complaint boxes, and facilitating online chats through social media to address the community’s needs. These strategies improved public services through initiatives such as one-stop services, Si Kiceup, Ruwat Pajak, and Naruak Pajak, empowering the community, fostering transparency, and ultimately enhancing public services.

Author Biography

Martha Tri Lestari, Universitas Telkom

Telkom University masih menjadi universitas swasta terbaik nomor satu menurut Webometrics dengan menempati peringkat ke 11 di Indonesia dan peringkat 1.206 di dunia. Sebagai kampus swasta terbaik di Indonesia, Telkom University memiliki komitmen untuk terus memberikan mutu pendidikan yang lebih baik untuk kemajuan pendidikan di Indonesia sehingga Telkom University memiliki 7 fakultas dan 64 program studi yang saat ini tersebar di Bandung, Jakarta dan Surabaya dengan akreditasi unggul serta di dukung dengan layanan akademik berbasis digital. Selain itu, Telkom University juga telah memperoleh berbagai pemeringkatan internasional lainnya, seperti The Higher Education Impact Ranking, World University Ranking for Innovation, dan masih banyak lagi.

Dengan berbagai prestasi yang terus terukir oleh Telkom University, tak heran jika Telkom University menjadi kampus swasta yang banyak diminati oleh calon mahasiswa baru. Saat ini Telkom University memiliki lebih dari 36.000 mahasiswa aktif dan 78.000 alumni yang tersebar di seluruh dunia.

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