Analisis Media Monitoring terhadap Brand Sari Roti pada Bulan Maret – April 2024
DOI:
https://doi.org/10.29313/jrpr.v4i1.3747Keywords:
Brand24, Media Monitoring, sari rotiAbstract
Industri makanan merupakan industri yang sangat berpengaruh bagi keberlangsungan hidup manusia dimuka bumi. Makanan menjadi sumber energi bagi manusia untuk beraktivitas. Salah satu produk makanan yang sering dikonsumsi sebagai asupan harian adalah roti. Di Indonesia, brand Sari Roti menjadi produsen roti yang masih bertahan sejak tahun 1995 hingga hari ini. Perubahan zaman dan perkembangan teknologi menuntut Sari Roti untuk terus beradaptasi dan berinovasi. Hal ini yang membuat Sari Roti harus menggunakan media monitoring sebagai alat untuk memantau produknya di masyarakat Indonesia. Netnografi merupakan jenis penelitian dari deskriptif kualitatif yang menggunakan media sosial sebagai alat untuk melakukan analisis dan pengumpulan data. Dalam melakukan media monitoring, penulis menggunakan Brand24 yang terhubung dengan media Twitter, Tiktok, Blog, Videos, News, Podcast, Forum, dan Website.
The food industry is an industry that has a big influence on human survival on earth. Food is a source of energy for humans to carry out activities. One food product that is often consumed as daily intake is bread. In Indonesia, the Sari Roti brand has been a bread producer that has survived since 1995 until today. Changing times and technological developments require Sari Roti to continue to adapt and innovate. This is what makes Sari Roti have to use media monitoring as a tool to monitor its products in Indonesian society. Netnography is a type of qualitative descriptive research that uses social media as a tool for analyzing and collecting data. In conducting media monitoring, the author uses Brand24 which is connected to Twitter, Tiktok, Blogs, Videos, News, Podcast, Forums, and Websites.
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