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Hubungan Celebrity Endorser dengan Keputusan Pembelian Halosnap.Id di Media Sosial Instagram

Authors

  • Adinda Sabilla Hubungan Masyarakat
  • Mohamad Subur Drajat Hubungan Masyarakat, Fakultas Ilmu Komunikasi Universitas Islam Bandung

DOI:

https://doi.org/10.29313/jrpr.v3i1.2024

Keywords:

Celebrity Endorser, Keputusan Pembelian, Halosnap.Id

Abstract

ABSTRACT : There is a significant relationship between credibility (X1) in Nizaramrullah's video reels and the Halosnap.Id (Y) Purchase Decision with the strength of the relationship being in the moderate category with a positive value. There is a significant relationship between attractiveness (X2) in the video reels viewing regarding Halosnap's purchasing decisions .Id(Y) with the strength of the relationship is in the moderate category with positive value. There is a significant relationship between power (X3) in the video reels viewing regarding the purchase decision of Halosnap.Id(Y) with the strength of the relationship in the moderate category with positive value
ABSTRAK : Terdapat hubungan yang signifikan antara credibility (X1) dalam tayangan video reels Nizaramrullah dengan Keputusan Pembelian Halosnap.Id (Y) dengan kekuatan hubungan berada dalam kategori moderate bernilai positif. Terdapat hubungan yang signifikan antara attractiveness (X2) dalam tayangan video reels mengenai keputusan pembelian Halosnap.Id(Y) dengan kekuatan hubungan berada dalam kategori moderate bernilai positif Terdapat hubungan yang signifikan antara power (X3) dalam tayangan video reels mengenai keputusan pembelian Halosnap.Id(Y) dengan kekuatan hubungan berada dalam kategori moderate bernilai positif.

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Published

2023-07-17