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Focus and Scope

Jurnal Riset Manajemen Komunikasi (JRMK) Jurnal Riset Manajemen Komunikasi (JRMK) menerbitkan artikel penelitian akademik tentang kajian teoritis dan terapan serta berfokus pada Manajemen Komunikasi dengan ruang lingkup diantaranya adalah Awareness, Brand equity, Brand Image, Connecting Community Building, Content Creation, Content Sharing, Daya Tarik Iklan, Drama Televisi, Event, Gaya Hidup, Interior Display, Jingle, Kampanye, Keputusan Pembelian, Keterikatan Pelanggan, Komunikasi antar pribadi, Komunikasi Pemasaran, Konsep Diri, Kredibilitas, Kualitas Pelayanan, Literasi Media, Loyalitas Konsumen, Manajemen branding, Media Sosial, Minat Beli Konsumen, Online Review, Pemasaran Konten, Penjualan produk, Persepsi Budaya, Personal Branding, Promosi online, Tagline, Terpaan Media, Tindakan Membeli, Transportasi Online, Ujaran Kebencian, Website, Word of Mouth. Jurnal ini diterbitkan oleh UPT Publikasi Unisba. Artikel yang dikirimkan ke jurnal ini akan diproses secara online dan menggunakan double blind review minimal oleh dua orang mitra bebestari.