Nindya Saraswati and Yeyen Pratika (2024) “BRAND IMAGE MODERATION ON IMPULSIVE BUYING BEHAVIOR: EXPLORING THE ROLE OF SOCIAL MEDIA ADVERTISING AND PRODUCT BUNDLING IN COFFEE SHOP”, Jurnal Manajemen dan Bisnis Performa, 21(1), pp. 71–79. doi: 10.29313/performa.v21i1.3566.