[1]
Nindya Saraswati and Yeyen Pratika 2024. BRAND IMAGE MODERATION ON IMPULSIVE BUYING BEHAVIOR: EXPLORING THE ROLE OF SOCIAL MEDIA ADVERTISING AND PRODUCT BUNDLING IN COFFEE SHOP. Jurnal Manajemen dan Bisnis Performa. 21, 1 (Jul. 2024), 71–79. DOI:https://doi.org/10.29313/performa.v21i1.3566.