Adaptation of The Creative Economy: Consumer Perception On Digital Transformation of Culinary SMEs In Langsa City
DOI:
https://doi.org/10.29313/mimbar.v39i1.2095Keywords:
Digital Transformation, Innovation, SMEsAbstract
Digitalization is a must to maintain business consistency In the era of pandemics and technological advance. The culinary sector in Langsa City continues to grow, with a wide market ranging from students, students, and households, to industry causing several culinary destinations such as traditional and modern cafes to gain public interest. This study aims to analyze 1) How to adapt the digital transformation of SMEs in the culinary sub-sector in Langsa City, and 2) How is the creativity of the culinary sub-sector actors in the digital transformation adaptation period. This research method was descriptive and quantitative. The respondents of this research are one hundred people who are culinary consumers of Langsa city. Two aspects were measured in the research: digital transformation and innovation carried out by culinary SMEs. The results show that the Culinary SMEs in Langsa City has adapted to digital transformation in their business well. Culinary SMEs show that they have been innovating and being creative in the products offered. Product innovations ranging from taste, packaging, size, and so on are considered quite good and competitive, this shows that SMEs can adapt to compete in the culinary subsector.
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Andespa, R. (2017). Membandingkan Persepsi Konsumen Berdasarkan Lingkungan Pekerjaan. December 2012.
Aseng, A. C., Ekonomi, P., & Keguruan, F. (2020). Factors Influencing Generation Z Intention in Using FinTech Digital Payment Services. Cogito Smart Journal, 6(2), 155–166.
Bekraf. (2019). Laporan Kinerja Badan Ekonomi Kreatif Tahun 2019 (Vol. 148).
Bekraf, & BPS. (2019). Infografis Sebaran Pelaku Ekonomi Kreatif (Vol. 148).
Boǧa, S., & Topcu, M. (2020). Creative Economy: A Literature Review on Relational Dimensions, Challanges, and Policy Implications. Economics, 8(2), 149–169. https://doi.org/10.2478/eoik-2020-0014
Brata, A. G. (2009). Innovation and Social Capital in the Small-Medium Enterprises: A Case of Bamboo Handicraft in Indonesia. Mpra, 15696.
Cooksey, R. . (2020). Descriptive Statistics for Summarising Data. In: Illustrating Statistical Procedures: Finding Meaning in Quantitative Data. Springer.
Decker, G. (n.d.). 3 Ways Customer Relationships Will Change Forever In Light Of COVID-19 [Online]. Https://Www.Entrepreneur.Com/Article/353314.
Farhani, I., & Chaniago, H. (2021). Faktor Penentu Transformasi Digital UMKM: Bukti dari Indonesia. Prosiding Industrial Research Workshop …, 4–5. https://jurnal.polban.ac.id/ojs-3.1.2/proceeding/article/view/2845/2224
Ghazali, I. (2013). Aplikasi Analisis Multivariate Dengan Program IBM SPSS 23 (8th ed.). Universitas Diponegoro.
Hasan, M., Dzakiyyah, A., Kumalasari, D. A., Safira, N., & Aini, S. N. (2021). Transformasi Digital UMKM Sektor Kuliner Di Kelurahan Jatinegara, Jakarta Timur. Jurnal Bisnis Dan Kewirausahaan, 17(2), 135–150. https://doi.org/10.31940/jbk.v17i2.2529
Hasan, M., Hayati, A. F., Miranda, M., Sasmita, F. A., & Shafar, M. R. (2021). Ekonomi Kreatif di Masa Adaptasi Kebiasaan Baru: Kajian Kreativitas dan Inovasi Pada UMKM Subsektor Kuliner. Jurnal Inovasi Pendidikan Ekonomi (JIPE), 11(2), 148. https://doi.org/10.24036/011126360
Kemenparekraf. (2020). Statistik ekonomi kreatif 2020.
Kierzkowski, McQuade, Waitman, & Zeisser. (1996). Marketing To The Digital Consumer (M. K. and Company (ed.)).
König, M., Ungerer, C., Baltes, G., & Terzidis, O. (2019). Different patterns in the evolution of digital and non-digital ventures’ business models. Technological Forecasting and Social Change, 146(April), 844–852. https://doi.org/10.1016/j.techfore.2018.05.006
Kumar, R., Sheetal, & Sangeeta. (2012). Marketing Strategies of Small and Medium Enterprises: A Sample Survey. International Journal of Management Sciences, 01(02), 60–71. https://www.researchgate.net/publication/261721534_Marketing_Strategies_of_Small_and_Medium_Enterprises_A_Sample_Survey
Lestari, I., Astuti, M., Ridwan, H., Ekonomi, F., Pembangunan, U., & Veteran, N. (2019). PENGARUH INOVASI DAN ORIENTASI KEWIRAUSAHAAN TERHADAP KEUNGGULAN BERSAING UMKM KULINER. Jurnal Riset Manajemen Dan Bisnis (JRMB), 4(1), 111–118.
Matell, M. S., & Jacoby, J. (1971). Is there an optimal number of alternatives for likert scale items? study 1: Reliability and validity. Educational and Psychological Measurement, 31(3), 657–674. https://doi.org/10.1177/001316447103100307
Nugroho, A. P., & Rahman, A. (2022). Digitalisasi dan Keberlangsungan UMKM Kuliner Halal. Jurnal Ilmiah Ekonomi Isamsam, 8(02), 1654–1660.
Oktavenus, R. (2019). ANALISIS PENGARUH TRANSFORMASI DIGITAL DAN POLA PERILAKU KONSUMEN TERHADAP PERUBAHAN BISNIS MODEL PERUSAHAAN DI INDONESIA Ricky. Jurnal Manajemen Bisnis Dan Kewirausahaan, 44–48.
Papadopoulos, T., Baltas, K. N., & Balta, M. E. (2020). The use of digital technologies by small and medium enterprises during COVID-19: Implications for theory and practice. International Journal of Information Management, 55(May 2021), 102192. https://doi.org/10.1016/j.ijinfomgt.2020.102192
Pradana, A. K., Slamet, A. S., & Andrianto, M. S. (2018). Analisis faktor yang memengaruhi pengambilan keputusan pembelian pepaya Calina. Jurnal Manajemen, 9(2), 155. https://doi.org/10.32832/jm-uika.v9i2.1562
Putu, B., Nirmala, W., Lavianto, S., Studi, P., Informasi, S., Studi, P., & Informasi, S. (2019). Pemanfaatan Digital Enabler Dalam Transformasi Pemasaran Desa Wisata Berbasis Kerakyatan di Bali. Jurnal Teknologi Informasi Dan Komputer, Volume 5, 8–17. bagus.p.wahyu@gmail.com1) sephylavianto59@gmail.com2)
Rifky, M. (2022). Increasing Competitiveness in Small and Medium Industries. Mimbar, 10, 140–149.
Riswan. (2016). Strategi Pengembangan Usaha Ekonomi Kreatif dan Usaha Kecil Menengah (UKM) di Indonesia. JP Feb Unsoed.
Sekaran, U. (2000). Research Methods for Business: A Skill Business Approach. John Wiley and Sons.
Shofa, N. I., & Deddi. (2009). Pertumbuhan Dan Strategi Pengembangan Ekonomi Kreatif Kota Malang. Pangripta, 1(1), 76–85.
Siswati, E., & Alfiansyah, R. (2020). Keunggulan Bersaing Umkm Kuliner Berbasis Inovasi (Studi Pada Umkm Keripik Samiler Kasper Di Sidoarjo). IDEI: Jurnal Ekonomi & Bisnis, 1(2), 84–90. https://doi.org/10.38076/ideijeb.v1i2.18
Susbiyani, A., Nastiti, A. R. I. S., & Animah. (2021). SMEs’ Strategies for Improving Financial Performance Through Competitive Advantages. Mimbar, 37(2), 170–181.
Tang. (2012). An Inventory of Organizational Innovativeness. International Journal of Organizational Innovation, 4(3), 319–330. http://search.proquest.com/docview/921995115?accountid=10297
Verhoef, P. C., Broekhuizen, T., Bart, Y., Bhattacharya, A., Qi Dong, J., Fabian, N., & Haenlein, M. (2021). Digital transformation: A multidisciplinary reflection and research agenda. Journal of Business Research, 122, 889–901. https://doi.org/10.1016/j.jbusres.2019.09.022
Wardani, A. P. Y. K., & Darmawan, N. A. S. (2020). Peran Financial Technology pada UMKM: Peningkatan Literasi Keuangan Berbasis Payment Gateway. Jurnal Ilmiah Akuntansi Dan Humanika, 10(2), 170. https://doi.org/10.23887/jiah.v10i2.25947
Westernman, G., Calmejane, C., & Bonnet, D. (2011). Digital Transformation: A Roadmap for Billion Dollar Organization. MIT Centre for Digital Business,.
Widiyanto, N. A., Adhi, A. K., & Daryanto, H. K. (2016). Atribut - Atribut yang Mempengaruhi Sikap dan Preferensi Konsumen Dalam Membeli Buah Apel di Kota Surabaya dan Kota Malang, Provinsi Jawa Timur. 9(2), 136–146.
Widnyani, N. M., Astitiani, N. L. P. S., & Putri, B. C. L. (2021). Penerapan Transformasi Digital Pada Ukm Selama Pandemi Covid-19 Di Kota Denpasar. Jurnal Ilmiah Manajemen Dan Bisnis, 6(1), 79–87. https://doi.org/10.38043/jimb.v6i1.3093
Zhuang, C., Lin, S., & Lin, F. (2017). The Analysis of Digital Marketing among SMEs in Chaozhou City. Advances in Economics, Business and Management Research (AEBMR), 37, 212–221. https://doi.org/10.2991/ictim-17.2017.29
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