Mediator: Jurnal Komunikasi

Participatory Communication in Children’s Communities for Preventing Child Marriage after the COVID-19 Pandemic in Sukabumi

Yessi Sri Utami — 2024-12-25

The high rate of child marriage cases in Sukabumi Regency following the COVID-19 pandemic has encouraged the children’s community in Sukabumi to form unique cooperation with the government. This research aims to analyze the participatory communication between the child community and the government in preventing child marriage and achieving Sustainable Development Goals (SDGs) after the COVID-19 pandemic in Sukabumi, West Java. The research employs a qualitative method with a case study approach, analyzing several children’s communities. Data collection was conducted using multiple sources, including observation, interviews, and documentation studies. This research shows that participatory communication within the children’s community enhances adolescent agency communally through dialogue, heteroglossia, polyphony, and carnival. Dialogue was found to be the dominant form and plays a major role in realizing effective communication. Children’s communities used both digital and face-to-face media to achieve resilience and build participation during the COVID-19 pandemic, with face-to-face media being more dominant in interactions with the government. This study found that participatory communication increases collaboration between the children’s community and the government, contributing to the reduction of child marriage in Sukabumi.

The Dynamics of Family Communication among Working Mothers in the Digital Era

Lusi Satia Rahmawati — 2024-12-25

In this modern age, most families have both parents working. Despite their professional responsibilities, mothers play a crucial role in the family’s health and well-being, particularly as the primary educators of their children. This research aims to analyze the experiences of working mothers regarding family communication dynamics through WhatsApp, focusing on the closeness between working mothers and their children. The study employs qualitative methods with a phenomenological approach to explore the shared experiences of individuals or groups with similar characteristics. The participants are working mothers aged 27 or older, with at least a diploma education, who actively use WhatsApp to communicate with their children and reside in Bandung. The research indicates that WhatsApp is a highly effective communication tool for working mothers to sustain family communication dynamics. It helps instill positive values, sympathy, and empathy, and is considered a primary necessity for maintaining a close relationship between working mothers and their children.

The Effect of Gamification in Shopee Games on User’s Brand Loyalty

Debora Soli Bulu — 2024-12-25

Shopee, one of the e-commerce companies, implements gamification through the Shopee Games on the Shopee application. The existence of Shopee Games can provide satisfaction to users, which can lead to the growth of Shopee users’ brand loyalty. Therefore, this research aims to analyze the effect of gamification through the Shopee Games on user’s brand loyalty. There are two variables in this research. First, the independent variable is gamification, with dimensions of social interaction, sense of control, goals, progress tracking, rewards, and prompts. Second, the dependent variable is brand loyalty, with the dimensions of the switcher, habitual buyer, satisfied buyer, linking the brand, and committed buyer. This research is using a quantitative method. The data was collected by distributing questionnaires online to 96 respondents as a sample who were Shopee users. The result of this research indicates a moderate and positive effect between gamification through Shopee Games and brand loyalty of Shopee users.

Emerging the Submerged Realities of Mass Rape in the News of May 1998 Riot

Kezia Sola Gratia — 2024-12-25

This study employs agenda-setting and media fragmenting theory alongside critical analysis of discourse studies (CADS) to scrutinize media dynamics during the May 1998 Riots in Indonesia. Agenda-setting and Media Framing theories analyze how the media prioritizes and frames specific issues. At the same time, CADS provides a method to present a detailed examination of language and representation in media texts. By analyzing 296 and 261 news articles from two of the most prominent Indonesian online newspaper platforms, the study investigates the submersion of discourses on gender and ethnic violence. Utilizing CADS, the research conducts frequency, collocation, concordance, cluster, and keyword analyses to uncover hidden narratives of gender and ethnic violence within the riot coverage. The analysis reveals significant gaps in discourse on racial and gender-based violence, highlighting the importance of identifying underlying narratives in news coverage. Additionally, the study underscores a void in the coverage of gender and ethnic violence discourses related to the May 1998 Riots, suggesting potential oversight or suppression of crucial aspects. This highlights the media's dual role as a reflector of events and an active influencer of public narratives.

Disaster Communication among Flash Flood Victims in Garut Regency

Tita Melia Milyane — 2024-12-25

This study focuses on disaster communication among victims of flash floods on Friday night, July 15, 2022. According to data from the Regional Disaster Management Agency (BPBD), the severe rain caused 112 places to flood, 27 areas to experience landslides, and nine regions to experience floods and landslides simultaneously. This study aims to determine how the local government handles disaster communication and how victims of flash floods react to government-managed disaster relief efforts. The theories used are public communication theory and the concept of disaster communication. The methodology used is qualitative, with data collection techniques through in-depth interviews with victims and local governments and literature reviews. The results showed that the government has tried to deal with the impact of flooding and communicate it through radio media, local newspapers, civil apparatus, and community empowerment and family welfare (PKK); however, after the flood was over, some residents chose to stay at the location for various reasons and considerations. In contrast, some other residents decided to occupy a new residence provided by the local government. The government also uses social media and WhatsApp groups to coordinate with related agencies and community elements.

Intercultural Communication Between Traders And Buyers In Padang Panjang Culinary Market

Elva Ronaning Roem — 2024-12-25

The province of West Sumatra offers a variety of tourist attractions, one of which is the contemporary culinary scene in Padang Panjang. This city attracts visitors from various regions within West Sumatra as well as from outside the province. The diversity of culinary offerings, including both traditional and modern dishes, makes Padang Panjang a popular culinary destination. This research aims to explore tourists' perceptions of the night culinary market in Padang Panjang, which has become one of the city's main attractions. The study uses a qualitative approach to delve into the dynamics of communication between traders and customers at the market. Data was collected through direct observation, interviews with traders and visitors, and document analysis. The research findings show that the harmony of interactions at the culinary market is achieved through various communication strategies, including intercultural, interpersonal, and non-verbal communication. The study identifies two prominent communication patterns: the use of easily understood language and smiling as practical strategies to connect traders and customers from diverse backgrounds. Tourists' perceptions of the culinary market indicate that the food stalls offer high-quality food, which leaves them satisfied and eager to return.

The Adaptation of Marketing Communication Strategies of MSMEs in Indonesia

Melly Maulin Purwaningwulan — 2024-12-25

Marketing communication strategies are an aspect that must adapt to changes or dynam- ics that affect business. This research aimed to determine the adaptation due to the dynamics of the policy regarding the TikTok Shop platform in Indonesia, which is considered to violate the regula- tion of Trade Minister of Indonesia Number 31 of 2023, which started to be effective on September 26, 2023. This research used a qualitative approach with the case study method; data was collected through observation and in-depth interviews. The informants consisted of MSMEs who use TikTok Shop to sell their products and marketing communications experts through purposive sampling as the informant selection technique. Research findings revealed that MSME owners understand and implement message source strategies that result in the ability to adapt to advances in digital marketing. MSME owners also understand the importance of selecting suitable media and clear creative strategies for conveying marketing messages. MSMEs affected by the dynamics of the Tik- Tok Shop policy in Indonesia should diversify their platforms and contents as the key to preventing possible obstacles. At the same time, awareness of change and the ability to adapt are the keys to success in the marketing communications strategy implemented by MSMEs.

Critical Discourse Analysis of the Indonesian Government in the VUCA Era

Algooth Putranto — 2024-12-25

The rapid changes of the times affect various aspects of human life globally. This condition is considered part of the conditions that occur in the Volatility, Uncertainty, Complexity, and Ambiguity (VUCA era). The VUCA era has also impacted people in Indonesia, especially in the economic sector, causing prices of basic necessities to keep rising. To manage the economic situation, the Indonesian government must adopt an effective public communication strategy to stabilize society. This research uses Stuart Hall's representation theory, which examines how language produces meaning in public communication. The aim is to analyze the government's communication strategy in responding to global economic and political uncertainty in the VUCA era. The study adopts a qualitative approach, utilizing critical discourse analysis by Norman Fairclough. The primary data comes from the Indonesian government's communications, specifically through the Presidential Secretariat's YouTube account, analyzing three selected videos. The findings indicate that President Joko Widodo's administration aims to shape public perception, reassuring citizens that the nation's economic uncertainty is manageable. This research highlights the importance of understanding the VUCA era and provides insights for the government to adopt appropriate communication strategies to guide public attitudes and behavior.

Dominant Actors at Online News Portals in Cases of Policy Changes

Sheila Anindya Tsany Raihan — 2024-12-25

The media has contributed significantly to the polemic regarding the age limit of prospective presidential candidates in Indonesia. To answer how the media contributes to this polemic, this study applies discourse network (DNA) analysis. By looking at three leading online media outlets in Indonesia, Viva.co.id, Tempo.co Dan Mediaindonesia.com in October 2023-January 2024, this study argues that the discrepancy around the age limit of presidential candidates not only affects the way the public views the issue but also exposes the public to the issue of transparency of the highest constitutional institution in Indonesia (MK). Moreover, by applying the Discourse Coalition Framework (DCF), this study found that Mediaindonesia.com and Tempo.co have the same views regarding the issue of age restrictions, which are harmful to the Constitutional Court’s policies. Meanwhile, Viva is relatively supportive and agrees with the policy. Media organizations use influential individuals to build discourse as part of the narrative. They use these people as their source to support certain discourses. These people range from academics, activists, and political parties to speaking experts to experts.

Implementation of Brand Equity for Disaster Management Preparedness in Bengkulu

Lisa Adhrianti — 2024-12-25

Bengkulu Province is a disaster-prone area in Indonesia, frequently experiencing floods, landslides, earthquakes, and tsunamis. The flooding in Bengkulu City is primarily caused by coal mining activities in the upstream areas of the Bengkulu River, combined with extreme weather conditions. Effective disaster management in such regions requires not only logistical, health, and accommodation support but also robust information systems for efficient communication. This study aims to evaluate the implementation of brand equity principles by the Regional Disaster Management Agency in Indonesia, known as Badan Penanggulangan Bencana Daerah (BPBD), in Bengkulu City to enhance disaster management effectiveness. The research adopts a qualitative method, utilizing case studies and in-depth interviews with key BPBD officials. The analysis focuses on seven indicators of brand equity: leadership, stability, market, internationality, trends, support, and protection. Findings reveal that while BPBD demonstrates strong leadership and market presence, it faces challenges in achieving stability and consistent community engagement. Additionally, BPBD has successfully established international collaborations and maintained a good public image through effective media use and ethical practices. However, promotional activities are not consistently executed, and there is a need for better budget management to support disaster mitigation infrastructure. The study concludes that strengthening brand equity in disaster management agencies can significantly improve their operational efficiency and public trust, ultimately reducing disaster impact and enhancing community resilience.

Ideal Beauty Representation: Multimodality Analysis of Scarlett Whitening’s Content with Song Joong-Ki

Atika Silvia — 2024-12-25

Advertising as a form of communication is considered an effective tool to promote sales. According to the stereotype in the public, beauty brands usually are represented by women. For Scarlett Whitening's advertisement, Song Joong-Ki is chosen as their ambassador even though there is still a stereotype of men’s role, especially in advertisements. This research aims to describe modality and analyze ideational, interpersonal, and compositional meta-functions in collaboration content between Scarlett Whitening and Song Joong-Ki. This research was conducted with a qualitative approach and using multimodality methods by Kress & Van Leeuwen (2006) with the type of social semiotics research. The results show that Song Joong-Ki invites the audience to focus on the product, shows a close relationship with the audience, and shows his love for the product and the audience. Scarlett Whitening emphasizes the representation of beauty standards, the Pan-Asian Look, which is identical to clean white skin, marketed and represented visually with Song Joong-Ki as the primary focus. Results also demonstrated Song Joong-Ki's usage of beauty products as a male in the campaign and that the marketer may use his status as a Korean actor to employ Parasocial contact with his fans as market targets.

Strengthening Local Values in Shadow Puppet Messages at Padepokan Sehat Medika, Kebumen

Anjar Mukti — 2024-12-25

Shadow puppet shows, as part of traditional culture, do not only function as entertainment with aesthetic value. The Shadow puppet show is a traditional communication medium containing implied and explicit messages. The messages in the shadow puppet show are generally about the values of life used for moral growth in society. This study aimed to discover the messages in the shadow puppet show at Padepokn Sehat Medika, Kebumen Regency. The researcher tried to examine the message's meaning from one of the stories in the shadow puppet show at Padepokan Sehat Medika, Kebumen Regency, namely Wahyu Tejaningrat, focusing on the meaning contained in the story. The research paradigm used is constructivism, with qualitative methods and content analysis approaches. The theory used is Paul Ricoeur's Hermeneutics model, a theory regarding the rules of interpreting specific texts, signs, or symbols with the essence of meaning. The researcher found that the story has a profound message about leadership and the role of society in government that can educate and make people aware of the current conditions in society.

Narrative Policy Framework: Media's Role in 2024 Local Leaders Election Policy

Teguh Satria — 2024-12-25

The research aims to analyze the strategic role of the media in shaping the narrative of the 2024 simultaneous regional head elections in Indonesia, focusing on how the media influences people's perceptions and political decisions. This research used a qualitative method, employing the Media Role Narrative approach by collecting and analyzing data from Kumparan, Detik, and Kompas media. NVivo 12 Plus was utilized to systematically manage and analyze qualitative data, allowing researchers to identify narrative patterns and themes from many news articles efficiently. Using the ‘Crosstab Query’ and ‘Word Cloud’ features of NVivo 12 Plus, the researchers could see that narratives related to specific candidates, such as corruption allegations against one of the regional head candidates, were often repeated in Kompas and Detik news articles. The results revealed that the media has a role in shaping election narratives, but previous literature demonstrates that its influence on election outcomes tends to be indirect and non-deterministic. This study provides new insights into the impact of media narratives in the context of local elections, revealing how narratives can be directed to strategically influence public opinion. It also offers a policy framework that can support the creation of fair and balanced narratives in the context of local democracy.

Cultural and Spiritual Representation in 'Jiwa Jagad Jawi' for Destination Branding

Sophia Novita — 2024-12-25

Jiwa Jagad Jawi is a film about spiritual and cultural tourism in Central Java that takes a symbolically rich and meaningful approach. By emphasizing cultural and spiritual symbols, tourism films can enhance perceptions of travel and contribute to the growth of tourist destinations. Previous studies have extensively explored the role of films as tools for destination marketing. This study analyzes how the film constructs a destination image through the prism of Roland Barthes' semiotic theory. Using Barthes' methodology, the film is examined at both the denotative and connotative levels of signification to understand how it portrays the destination as a deeply spiritual and cultural experience. The findings reveal that this short film effectively highlights Yogyakarta's unique blend of rich culture, historical significance, and spiritual depth as key tourist attractions. By skillfully incorporating cultural and spiritual elements, the film introduces the uniqueness of Yogyakarta. It underscores the importance of preserving and celebrating cultural and historical heritage as an integral part of the tourism experience.

Haurgeulis’ Village Head Communication Strategy to Improve Community Services

Roro Gina Gartina — 2024-12-25

This research analyzes the leadership communication strategies implemented by the head of Haurgeulis Village in Indramayu Regency to enhance public services. The research adopts a qualitative approach using Robert K. Yin's single holistic case study method. Data were collected through in-depth interviews with key informants, including the village chief, government staff, experts, village officials, and local community members. These informants were selected due to their direct involvement in Haurgeulis Village, providing valuable insights into decision-making and experiences. The data, along with the interview results, were then analyzed to gain a deeper understanding. The findings reveal that the village chief adopted three key strategies to achieve these objectives. First, planning: replacing all village officials, conducting Monday apel (assemblies), and organizing seminars and workshops. Second, implementation: involving the community in joint activities to drive improvements through tarling, istighosah, dialogue via social media, and the e-desa application. Third, evaluation: ensuring layered monitoring, using complaint boxes, and facilitating online chats through social media to address the community’s needs. These strategies improved public services through initiatives such as one-stop services, Si Kiceup, Ruwat Pajak, and Naruak Pajak, empowering the community, fostering transparency, and ultimately enhancing public services.