Mediator: Jurnal Komunikasi

Analyzing Marketing Communication Strategies for "Satu Nagari Satu Event" Program in West Sumatra

2023-10-25T14:04:07+08:00

This study analyzed the marketing communication strategies employed for the "Satu Nagari Satu Event" program in Tanah Datar Regency, West Sumatra. The program, aimed at promoting cultural engagement and community participation, underscores the significance of effective marketing communication in achieving its objectives. The analysis begins by outlining the core goals and context of the "Satu Nagari Satu Event" program, establishing a foundation for the subsequent evaluation. By examining the clarity and consistency of the program's messaging, the analysis sheds light on its ability to convey its value proposition. Channels of communication, both traditional and digital, are scrutinized to assess their reach and impact. In recognition of the cultural context, the analysis probes the extent to which marketing communication resonates with the local customs and traditions of Tanah Datar Regency. The evaluation concludes by examining key performance indicators such as event attendance, website traffic, and social media engagement, providing insights into the success of the marketing communication strategies. By merging these insights, the analysis offers recommendations for refining the program's marketing communication approaches and enhancing its impact on cultural engagement and community involvement.

Coping Health Information Fatigue in the Digital Era: Tabayyun Analysis Perspective

2023-11-13T15:05:14+08:00

The Indonesian Government imposed social distancing to contain the spread of novel coronavirus disease 2019. Enforcement of these regulations makes social media prevalent for seeking medical information after pandemic. Experiencing overload information can make individuals feel fatigued while processing the information they receive, including health information amidst the COVID-19 pandemic. Tabayyun is an attempt to find out unclear information by checking information. This means that tabayyun process involves checking and selecting information carefully. This article is a descriptive research report that tries to describe the attitude of tabayyun to Muslim families in receiving health information, especially in the digital era. Specifically, this research aims to give details of The tabayyun attitude that must be developed in the digital era and The behavior of Muslim families when doing tabayyun via social media. How individuals behave when receiving information needs to be developed to anticipate the overload caused by the rapid flow of health information. The findings showed that attitude of tabayyun was crucial in receiving various health information. The habit of constantly checking the health information received needs to be trained and applied

Therapeutic Communication in Mental Health Telemedicine Services Through the Halodoc Application

2024-04-02T07:01:44+08:00

This qualitative study explores the communication dynamics between psychologists and clients within the framework of utilising mental health services provided by Halodoc. Telemedicine has emerged as a popular alternative for individuals seeking mental health support in the digital age. Using a case study methodology, in-depth interviews were conducted with psychologists and clients who availed themselves of Halodoc’s mental health features. The findings reveal both advantages and challenges associated with communication via Halodoc. Advantages include enhanced accessibility, convenience, and privacy for clients, while challenges encompass the absence of non-verbal cues, difficulties in building rapport, and occasional technical constraints affecting session quality. This research offers valuable insights into the communication dynamics of digital mental health services, laying the groundwork for enhancing service efficacy and user experience. In conclusion, the study emphasises the need to address challenges within telemedicine platforms and continuously improve them to optimise mental health service delivery in the digital realm. Ultimately, the study contributes to advancing our understanding of communication in digital mental health services and underscores the importance of ongoing refinement in telemedicine platforms to meet the evolving needs of clients and psychologists alike.

Discipline Body and Digital Panopticism to Woman Instagram Influencer through Hijab Discourse

2023-11-01T17:04:45+08:00

In contemporary society, the migration of interactions among millennials, particularly Muslim women serving as influencers, to digital platforms has spurred an intriguing shift. However, this transition is fraught with complexities as these women encounter digital media panopticism, constraining their liberty of expression. This study delves into the propagation of hijab discourse within millennial influencer circles via digital channels, aiming to unveil the established truths propagated by authoritative figures. Employing Foucault’s notion of panopticism, discursive practices, and Howe-Strauss’ Millennial generation, this research employs critical constructionism, qualitative methodologies, and in-depth interviews to unravel the pervasive digital panopticism shaping the disciplined digital personas of these influencers. The investigation uncovers how authorities utilize digital panopticism to regulate influencers, aligning with Foucault’s theories. This discreet strategy amplifies influence while perpetuating continuous surveillance through participatory transparency. By penalizing deviations from the hijab discourse, authorities instill fear, prompting self-discipline on social media platforms. Despite influencers’ vigilance, the opaque nature of control fosters ambiguity, highlighting the subtle yet profound impact of power dynamics in digital spaces. This observation echoes Foucault’s discourse on subtle regulatory mechanisms in contemporary society, underscoring the pervasive influence of power dynamics in digital spheres.

#adaywithMamaJen: An Analysis of Visual Self-Representation of Motherhood on Instagram

2023-12-29T14:37:27+08:00

Motherhood is culturally expected and requires women to conform to societal ideology, creating 'good mothers' ideals and media commercialization. With the growing number of social media influencers, especially on Instagram, the study aims to examine the meaning of the visual self-representation shown by the Instagram account of Jennifer Bachdim (JB) and connects to the roles of motherhood portrayed by the account. The account showcases JB's work as a mother, entrepreneur, and influencer in beauty and wellness. The study applied but was not limited to, Machin & Mayr’s multimodal critical discourse analysis and Rettberg’s self-representation theory to analyze JB’s selected reels. The results indicate that JB's selected reels represent her notion of being 'busy' as a mother of four children, entrepreneur, and influencer; yet the representation that JB builds negates the presence of helping hands in her family life. Also, JB creates a self-representation of motherhood to attract attention and followers, influencing and reshaping the media's image of successful mothers, and reinforcing intensive mothering ideology. In the selected reels, JB shapes an image closely associated with her motherhood roles. Consequently, the increasing number of followers subsequently contributes to her expanding business deals.

Youth Reception of Gender-Based Violence Victim in Soft White Underbelly YouTube Channel

2024-04-02T07:11:29+08:00

Soft White Underbelly is a YouTube channel that produces content of interviews with marginalized people in America. It uncovers stories of stigmatized people and reveals the systemic inequality behind their presence. Gender-based violence (GBV) is one of the issues addressed on this channel. It portrays how prostitutes are victims of GBV. The author applied Stuart Hall’s audience reception theory. The theory proposes that media messages are not static. Hall suggested that expectations and prior knowledge influence their text interpretation. This research investigates how young audiences perceive portrayals of GBV victims in Soft White Underbelly's videos on prostitution and explores the factors that influence these perceptions. A qualitative method was adopted, employing audience reception analysis as the approach. Informants were international YouTube users between the ages of 18 and 30. The study finds various receptions, influenced by social factors, media habits, educational levels, personal experiences, and economic factors. Furthermore, this research confirms that Hall's reception theory is evident in today's audience reception. The findings demonstrate how viewers can develop critical awareness, interpret media texts, and disseminate them back into their social environment.

Communication Ethnography in the Royal Funeral Ritual in the Marapu Community, East Sumba

2024-04-13T12:07:49+08:00

The funeral ritual, also known as 'pa hengingu', is one of the traditional customs of Sumba that have endured to the present day. This research examines the communication events occurring within the Marapu funeral ritual. This study aims to understand the perspectives and values held by the Marapu community by employing a qualitative approach and communication ethnography methodology. This study focuses on traditional communication in the Marapu’s funeral ritual by examining communication activities, such as communication situations, communication events, and communication actions. This study also tries to understand how a cultural group creates meaning, values, and communication practices through cultural events. Research data was collected through observations and interviews with one primary informant and three additional informants. The primary informant was the Funeral Ritual Guide, while the other three informants included the Chief of the Marapu Community, a male community member, and a female community member. The implications of this research for the Marapu community lie in the realm of documentation and archival record benefits. The research findings reveal that the Marapu community highly values kinship and community cooperation—the funeral ritual results from community cooperation involving not only grieving families but all tribal groups within the Marapu community.

RRI Lhokseumawe's Media Convergence in Maintaining Existence in the Digitalization Era

2024-03-17T15:33:33+08:00

Media convergence presents both a challenge and a necessity for radio media in the digital era, due to the complexity of integrating information and communication technology, computer networks, and media content. RRI must adapt to changes in data usage patterns within society through media convergence to remain competitive and sustain its existence. This study aims to identify the aspects of media convergence at RRI Lhokseumawe that help maintain its presence in the digital era. The research is grounded in media convergence theory by Grant and Wilkinson and employs a qualitative research methodology. Data was collected through interviews, observations, and documentation. The research informants included eight individuals: the director of RRI, and members from the news, broadcasting, new media engineering departments, as well as RRI observers. Descriptive qualitative analysis was used to interpret the data. The stages of data analysis included data reduction, data display, and conclusion drawing/verification. The study found that RRI Lhokseumawe maintained its presence in the digital age by embracing convergence. This convergence was implemented through several channels, such as the website, RRI Go Play, YouTube channel, and RRI Net. As a result of this convergence, access became easier, allowing the public to access and enjoy information through smartphones anytime and anywhere. Additionally, the human resources at RRI Lhokseumawe underwent training to update their skills and abilities to keep pace with current technology.

A Self-existence of the #TBSBabes Community Member through The Refill Station program

2024-03-12T07:06:00+08:00

The beauty industry is considered the most significant contributor to plastic waste in Indonesia and companies within this industry are expected to prioritize environmental concerns. Since 2022, beauty industries in Indonesia have shifted their trends towards using more natural and eco-friendly products. This research aims to analyze the self-identity of members of the #TBSBabes Community through The Body Shop's Refill Station program. The study is conducted using a qualitative method with a phenomenological approach to analyze and describe the data. Applying Alfred Schutz's phenomenological theory, two types of motives were identified among members of the #TBSBabes Community: habitual motives and environmental motives. Additionally, there are educational motives related to environmental preservation. Based on these motives, researchers interpret the form of self-identity shaped by the participation of #TBSBabes Community members in the Refill Station program as being recognized by their social environment as eco-beauty content creators. Each human behavior carries meaning, as demonstrated in this research by members of the #TBSBabes Community seeking recognition in their social environment.

The Pattern of Communication in Community Groups Supported by Bandung City Government

2024-05-15T15:47:33+08:00

The argument that the media influences our behavior both directly and indirectly is indeed a significant concern for mass media "connoisseurs." The Internet, in particular, is a powerful medium that provides a vast array of information. The use of the internet, whether through websites, social media, or other platforms, follows a basic concept of openness, allowing various types of information to be shared by and with many people. The position of the Kelompok Informasi Masyarakat (hereinafter referred to as KIM) was confirmed based on the Minister of Communication and Information Regulation Number 8 of 2010 concerning the Development and Empowerment of Social Communication Institutions. It is a Community Information Group formed by the community, from the community and for the community, independently and creatively managing information and community empowerment to enhance added value. As a form of community empowerment, the existence of KIM is an alternative solution for raising awareness about the importance of group dynamics, especially in information exchange and fostering partnerships with various government agencies at the district and city levels. This case was analyzed using the theories of group communication, communication ethics, and communication media, which are integral to understanding the communication patterns within KIM.

Dialectic Perspective on Interpersonal Conflict of Pre-Divorce and Its Reconciliation

2024-04-19T12:49:19+08:00

This research examines the Dialectic Perspective of Interpersonal Conflict of Pre-Divorce and Its Reconciliation. The development of the divorce rate in Indonesia has reached its peak in 2022 compared to the last six years. These phenomena interest the researcher in discovering how the married couple in dispute can resolve their marriage and repair their relationship. This research is based on the theory of relational dialectics as a ground theory, supported by narrative sense-making as the middle theory, and complemented by dialogic listening theory as the applied theory for supporting conflict resolution. The method used was a qualitative descriptive approach to study the case of four informants with criteria determined by the researcher. The results of this study indicate a framework dimension from the precursor of marriage conflict, namely individual character and family character, forward to the process of the conflict where the dimension of interpersonal conflict and addressing or problem-solving of the conflict is found, to the reconciliation dimension that contributes to the success of reconciliation such as time, agreement, use of future narrative, satisfaction, financial performance, habitual interdependence, and religion and cultural constraints.

Evaluation of Sector 6 Citarum Harum's Social Media for Waste Management

2024-05-02T14:36:57+08:00

The study aims to analyze the utilization of information media platforms by the Citarum Harum Task Force Sector 6 in waste management endeavors within the Baleendah District, Bandung Regency. The platforms under scrutiny include Instagram (@guardian_sektor6), YouTube (guardian_citarum), and TikTok (guardian_citarum). Employing a qualitative approach, the study integrates interviews, direct observations, and document analysis. Findings underscore the imperative of developing an official website to enhance information dissemination and organization. Notably, while the Instagram account @guardian_sektor6 demonstrates consistent posting and visually appealing content, shortcomings include inconsistent hashtag usage and limited content diversity. Similarly, the YouTube channel guardian_citarum maintains posting consistency but lacks optimization in SEO utilization and incomplete video descriptions. Meanwhile, TikTok account guardian_citarum, though active and visually engaging, underutilizes features such as hashtags and User-Generated Content. Consequently, the research output comprises a wireframe layout design for the official website of the Citarum Harum Task Force Sector 6. It is envisaged that this wireframe design will amplify the effectiveness of information delivery and waste management socialization efforts in the areas overseen by the Citarum Harum Task Force Sector 6.

Cognitive Dissonance Equilibrium: Local Product Stigma in the "Filosofi Pete" Ad Narrative Flow

2024-04-04T06:46:20+08:00

Following the 1998 reform in Indonesia, advertising has undergone significant expansion, leveraging enhanced communication accessibility and media proliferation to shape public perceptions of promoted goods. Presently, media channels are inundated with commercial campaigns showcasing both domestic and international products. Within this landscape, Tokopedia, a key player in the e-commerce sector, employs diverse media platforms such as YouTube to engage consumers amid intensifying market rivalry. This study delves into Tokopedia's approach via the "Filosofi Pete" advertisement, exploring its endeavors to combat stereotypes surrounding local products. Drawing parallels between domestic goods and petai a culturally stigmatized item the research highlights the heightened stigma amid globalization, where foreign products often enjoy elevated prestige and perceived quality standards. Through the lens of cognitive dissonance theory and Todorov's narrative analysis, the analysis reveals Tokopedia's strategic narrative framework aimed at reshaping perceptions towards local products. By dissecting the advertisement's storyline, narrative structure, and visual elements, the study unveils Tokopedia's nuanced tactics for challenging entrenched biases. Through compelling storytelling and visual imagery, Tokopedia endeavors to reframe the discourse around local products, fostering a more favorable consumer outlook. This research sheds light on the intricate interplay between advertising strategies, cultural perceptions, and consumer behavior, offering insights into how brands navigate evolving market dynamics to carve out a competitive edge.

The Women Leadership in Discourse of the Indonesian Wayang Golek

2024-04-13T14:05:34+08:00

Puppets are not only entertainment but also reflect philosophical values. Arimbi Ngadeg Ratu, an Indonesian rod puppet, is full of wise advice, moral teachings, and philosophical phrases about politics and power. In emphasizing gender and leadership, women occupy roles defined in their specific positions within the hierarchy and simultaneously function within the constraints of their gender roles. This study uses the Gadamer hermeneutic for interpretation; the method is based on experience, history, and tradition from a cultural feminism perspective. Research findings show the role and position of women as mothers who nurture and educate their children to be good leaders. Women have complementary roles and positions in their families, but they must be able to be independent. Women also have the right to assemble, rehearse, lead an organization, and have the freedom to make their own choices. Women also have the same abilities as men to become political leaders and have equal opportunities to compete for power. Leadership roles for women are achieved by fighting in the realm of patriarchal norms. Reframing the image of women's political leadership from a gender viewpoint that considers keeping values and principles an operation of feminism seems proper.

Influence of Visiting Lecturer's Quality on Indonesian-Malaysian Student Perceptions

2023-12-30T14:20:59+08:00

This article highlights the importance of a lecturer's success when providing a learning process to their students. For this reason, the study of the success of the learning process needs to be researched by looking at the influence of learning quality on student perceptions. The Faculty of Communication Sciences of Universitas Islam Bandung (UNISBA) has conducted a series of Online Visiting Lecturers in collaboration with the Faculty of Leadership and Management (FKP), Universiti Sains Islam Malaysia (USIM). The study opted comparative quantitative research approach to investigate the influence of teaching quality on Indonesian-Malaysian Students’ Persception among the students who have participated in the visiting lecturer program. Based on the results of the calculation of R-square and R-value, the teaching quality positive influences the perception of Indonesian student by 54,3% and that of Malaysian student by 73.7%. It demonstrated that the teaching quality of the visiting lecturer program positively influences the perceptions of Indonesian-Malaysian students.