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The Influence of Perceived Convenience and Use of E-Banking on Utilization of Syari'ah E-Banking Services

Authors

  • Masruchin University of Muhammadiyah Sidoarjo
  • Amrullah Hayatudin Bandung Islamic University
  • Fadwa Ali Sayed Al Azhar University
  • Arief Wicaksono Muhammadiyah University of Sidoarjo

DOI:

https://doi.org/10.29313/amwaluna.v8i2.3450

Keywords:

Perceived Ease, Use of E-Banking, Utilisation of E-Banking Services

Abstract

The rapid development of technology encourages banking services to provide e-banking services. This study aims to investigate the influence of perceived ease and use of e-banking on the utilization of Islamic e-banking. The utilization of Islamic e-banking services among students has not been widely studied, so it is important to understand the factors that influenced it. The study used a quantitative approach with a survey method on 210 UMSIDA and UNISBA students who actively use Islamic e-banking. Data were collected through questionnaires and analyzed using SPSS version 22 analysis. The results showed that the perceived convenience and use of e-banking had a significant effect on the utilization of Islamic e-banking services. These findings can assist Islamic banking institutions in developing more effective strategies to attract and retain students as users of their services. This research also provides a scientific contribution in the field of Islamic banking and marketing studies, and can be a reference for future research on the utilization of Islamic e-banking services among university students. This research also indicates that the perceived ease and use of E-Banking are crucial factors in increasing the utilisation of Islamic E-Banking services.

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Published

2024-07-31

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