NIKITA LUTFHI ANNISA FARATIKA; DEDE R. OKTINI; YUDHA DWI NUGRAHA. Pengaruh Brand Association dan Price Terhadap Purchase Decision. Jurnal Riset Manajemen dan Bisnis, [S. l.], v. 3, n. 2, p. 93–100, 2023. DOI: 10.29313/jrmb.v3i2.2875. Disponível em: https://journals.unisba.ac.id/index.php/JRMB/article/view/2875. Acesso em: 23 jan. 2025.