Jurnal Inovasi Komunikasi

Analisis Peran Artifical Intelligence pada Konten Tiktok @dimulai.id

Maria Indriani Kurnia, Detya Wiryani, Maudy Rizkiana Poedjadi — Thu, 10 Oct 2024 00:00:00 +0800

Current era of development, AI technology plays a big role in creating content in a short time. With the current AI technology, anyone can create an interesting content, because AI (Artificial Intelligence) technology, offers a new discovery when creating content on social media, this technology can also speed up the process of editing and creating content in the form of images, graphics, videos, etc..This research method uses Descriptive Qualitative method. This research approach is Phenomenology, which is the general focus of this research to examine/examine the essence or structure of experience into human consciousness by means of interviews.The role of AI (Artificial Intelligence) in content is to simplify and shorten the time in creating interesting and creative content. When explored more deeply, AI technology has many benefits and has a role in a content in the form of images or videos. This AI technology can make it easier for us to create interesting content, but keep in mind that applying it requires original creativity that comes from human ideas to create interesting content.

Media Sosial Instagram Influencer Adnan Abdillah sebagai Media Promosi Brand Fashion

shypa nisrina, Detya Wiryany, Ahmad Taufiq Maulana Ramdan, — Thu, 10 Oct 2024 00:00:00 +0800

This research aims to educate social media users to be positive if used properly and correctly, by following the current fashion developments can produce useful ones, current technology is developing more rapidly can provide information with various purposes such as exchanging information, people are able to interact without the need for face-to-face. Currently, social media is not only exchanging information but can be used as a marketing tool, advertising in social media is widely used today. Because of this, influencers have emerged, namely social media users with a large number of followers or followers, not all can be called influencers, only some people who have uniqueness in creating content or posting unique things, as nowadays most influencers create content using unique and trendy fashion to attract the attention of their followers.

Analisis Pemanfaatan AI dalam Komunikais Visual pada Akun Tiktok @ainusantara

Raisha Shahana Raisha, Detya Wiryany, Maudy Rizkiana Poedjadi — Thu, 10 Oct 2024 00:00:00 +0800

This article focuses on TikTok social media that uses AI (Artificial intelligence) technology to visualize video content. In this day and age, technology is increasingly sophisticated, one of which is AI technology which plays a major role in creating content in a short time. One of the unique concepts of using AI (artificial intelligence) is the balance to attractively visualize each object in the image. This technology can also edit and create content in the form of videos, images, illustrations, etc.

The use of AI in visual communication in video content has a great effect on creating visual aesthetics to be more beautiful and have real color contrasts, and can also provide information with the video without having to use words. This research will also look at the technical description of how AI (Artificial Intelligence) can provide great benefits in providing information through video visualization. To achieve this goal, the researcher uses a qualitative approach method with phenomenology in order to get a comprehensive picture of the object of research. The role of AI in visual communication is expected to provide great benefits and apply it properly through creativity and innovation that comes from human ideas to create interesting images or videos.

Pengaruh Pesan Iklan di Instagram terhadap Sikap Followers pada Produk

Renita Kurnia — Thu, 10 Oct 2024 00:00:00 +0800

ABSTRACT

Flip diversity cannot be separated from the fashion trends of the past. Blues Sandals as one of Bandung's local fashion brands uses Instagram to market its products through advertising activities. The purpose of this study was to determine the influence of advertising messages on Instagram toward the attitude of followers on the product. The theory used is cognitive response theory. This research uses explanatory method using simple random sampling technique. Questionnaires will be given to 98 respondents. The results of the calculation of the questionnaire were analyzed using simple linear regression indicating that there was an influence of advertising messages on Instagram toward the attitude of followers on the product.

ABSTRAK

Keanekaragaman sandal tidak lepas dari trend fashion di masa lampau. Blues Sandals sebagai salah satu merek fashion lokal Bandung menggunakan Instagram dalam memasarkan produknya lewat kegiatan periklanan. Tujuan penelitian ini adalah untuk mengetahui pengaruh pesan iklan di instagram terhadap sikap followers pada produk. Teori yang digunakan adalah teori respon kognitif. Penelitian ini menggunakan metode eksplanatif dengan menggunakan teknik random sampling sederhana. Kuesioner akan diberikan kepada 98 responden. Hasil perhitungan kuesioner dianalisa menggunakan regresi linier sederhana menunjukkan bahwa terdapat pengaruh pesan iklan di instagram terhadap sikap followers pada produk.

Pengaruh Corporate Social Responsibility (Csr) Pt. Lintas Marga Sedaya Terhadap Pembentukan Citra Perusahaan Pada Masyarakat Sekitar Tol Cipali

Nurfitriana Novitasari Iskandar — Thu, 10 Oct 2024 00:00:00 +0800

ABSTRACT

Corporate image is how the public receives external communications effort through an organization that serve as the public response to the overall offering by the company and is defined as the number of beliefs, ideas and the public image of a company / organization. This research aimed to to describe and analyze the influence of corporate social responsibility (CSR) toward corporate image of PT. Lintas Marga Sedaya to community around Tol Cipali. This research is an explanatory survey research. Variabel in this study is Environment (X1), charity (X2), urban development (X3), local business investment (X4) , employee orientation, (X5), knowledge (Z1), perception (Z2), Motivation (Z3) emotion (Z4), and Corporate Image (Y). The population in this research is the community who lived around Tol Cipali The. Selection of the sample with cluster random sampling method. The analysis used is path analysis (path analysis). The results showed, 1) local business investment (X4), employee orientation (X5) positive and significant effect to corporate image (Y). 2) Environment (X1), Charity (X2), urban development (X3) didn’t have significant effect to corporate image (Y). 3) Environment (X1), charity (X2), urban development (X3), local business investment (X4) , employee orientation, (X5), knowledge (Z1), perception (Z2), Motivation (Z3) emotion (Z4), simultanly effect to corporate image (Y).

ABSTRAK

Citra Perusahaan adalah bagaimana masyarakat menerima upaya komunikasi ekternal melalui sebuah organisasi yang berfungsi sebagai respon publik terhadap kegiatan yang diakukan oleh perusahaan. Penelitian ini bertujuan untuk menjelaskan dan menganalisis pengaruh Corporate social responsibility (CSR) PT. Lintas Marga Sedaya terhadap pembentukan citra perusahaan pada masyarakat sekitar Tol Cipali. Penelitian ini merupakan penelitian survey eksplanatori. Variabel dalam penelitian ini yaitu Perlindungan Lingkungan (X₁), Kerja Amal (X₂), Pengembangan Perkotaan (X₃), Investasi pada Bisnis Lokal (X₄), Proyek Karyawan Beorientasi (X₅), Pengetahuan (Z₁), Persepsi (Z₂), Motif (Z₃), dan Emosi (Z₄) secara simultan berpengaruh signifikan terhadap Citra Perusahaan (Y), dengan populasi yaitu masyarakat yang tinggal sekitar tol Cipali dengan teknik sampling yaitu cluster random sampling. Teknik analisis yang digunakan yaitu analisis jalur. Hasil dari penelitian ini menunjukan bahwa 1) Investasi bisnis lokal (X4), proyek karyawan berorientasi (X5) berpengaruh scara signifikan terhadap citra perusahaan (Y). 2) perlindungan lingkungan (X1), kerja amal (X2), pengembangan perkotaan (X3) tidak berpengaruh secara signifikan terhadap citra perusahaan (Y). 3) Perlindungan Lingkungan (X₁), Kerja Amal (X₂), Pengembangan Perkotaan (X₃), Investasi pada Bisnis Lokal (X₄), Proyek Karyawan Beorientasi (X₅), Pengetahuan (Z₁), Persepsi (Z₂), Motif (Z₃), dan Emosi (Z₄) secara simultan berpengaruh signifikan terhadap Citra Perusahaan (Y).